S-01Explainer Videos
Most products lose people in the first thirty seconds of the pitch. An explainer buys you those thirty seconds back, but only if the script does the work before the animation does.
AWhy this way
An explainer fails at the script, not the render. We spend the first week on your positioning: what the product replaces, who signs off, and what objection kills the deal. We will tell you when a video is the wrong fix for a messaging problem.
A 2D character piece and a 3D hardware piece need different animators. Rather than force one in-house team to cover both, we cast from a bench of partner creatives per project. You still brief one person and approve one timeline.
Every project ships with cutdowns and vertical crops as standard, because the 90-second hero cut is rarely the asset that gets the most use. Source files come with it, so your team can update a price or a screenshot without a new invoice.
BWhat ships
Included as standard, not quoted as extras once the project is already underway.
CStyles
We recommend one on the first call and tell you what it costs against the alternatives.
The default. Fastest to revise, cheapest to update when the product ships a change.
For hardware, and for software where a spatial metaphor earns its cost.
Still effective for process-heavy and training explanations. Rarely for brand.
Real UI, animated. Closest to a demo. See product demo videos if that is the actual job.
DFrom the portfolio
EHow it runs
Six stages
Every stage ends in a written approval. No stage starts before the one before it closes.
A 45-minute call and a written brief back to you the same week. We ask what the video is competing against for attention, who has to approve it, and what happens if it works. If a video is the wrong fix, this is where we say so.
We assign the project from our partner bench: a director, an animator and an editor picked for this brief rather than whoever is free. You see who is on it and the work they have done before, not just a studio reel.
Two drafts. Written against your sales calls and your positioning, not your feature list. Nothing goes to storyboard until the script is approved, because every problem is cheaper to fix here than anywhere downstream.
Style frames and a timed storyboard. You approve the look and the beat structure before a single frame is animated or a crew is booked. This is the last cheap stage, and we use it properly.
Production or animation, sound design, grade and mix. You see a rough cut at the halfway mark rather than a finished film at the end, so notes land while they are still inexpensive to act on.
Master file, cutdowns, vertical crops, captions and source project files. Ownership transfers on delivery. The work, the assets and the licences are yours.
FQuestions
A 60–90 second 2D explainer with an original script, licensed voice and full animation runs $3,400 to $12,000 at AllCapStudio. The spread comes from animation style and character work: screen-led and simple 2D sit at the lower end, custom character animation and 3D at the upper. Scripting alone is $900 if you already have an animator.
ENDNext step
Tell us what the explainer videos has to do and when you need it. You will get a scope, a price and a schedule in writing, usually within two working days.
