S-02Product Demo Videos
A demo that walks the menu bar loses. A demo that follows one person finishing one task is the one that gets forwarded to the rest of the buying committee.
AWhy this way
Most in-house demos look unconvincing because the seeded data is obviously fake: three rows, all named Test. We build a plausible dataset before we record a frame, because credibility in a demo comes almost entirely from what is on screen.
Your champion already gets it. The demo has to survive being forwarded to a finance lead and a security reviewer who will watch ninety seconds at most. We script for that second audience and cut the film accordingly.
Software changes. We build demos in layers (capture, callouts, voice), so a redesigned screen means replacing one capture rather than commissioning the film again.
BWhat ships
Included as standard, not quoted as extras once the project is already underway.
CStyles
We recommend one on the first call and tell you what it costs against the alternatives.
Two to three minutes, sent before or after a call to warm the wider committee.
Sixty to ninety seconds, autoplay-safe, silent-first with captions.
A short series, one task per film, built to sit inside the product.
Filmed product with 3D cutaways where the internals matter.
DFrom the portfolio
EHow it runs
Six stages
Every stage ends in a written approval. No stage starts before the one before it closes.
A 45-minute call and a written brief back to you the same week. We ask what the video is competing against for attention, who has to approve it, and what happens if it works. If a video is the wrong fix, this is where we say so.
We assign the project from our partner bench: a director, an animator and an editor picked for this brief rather than whoever is free. You see who is on it and the work they have done before, not just a studio reel.
Two drafts. Written against your sales calls and your positioning, not your feature list. Nothing goes to storyboard until the script is approved, because every problem is cheaper to fix here than anywhere downstream.
Style frames and a timed storyboard. You approve the look and the beat structure before a single frame is animated or a crew is booked. This is the last cheap stage, and we use it properly.
Production or animation, sound design, grade and mix. You see a rough cut at the halfway mark rather than a finished film at the end, so notes land while they are still inexpensive to act on.
Master file, cutdowns, vertical crops, captions and source project files. Ownership transfers on delivery. The work, the assets and the licences are yours.
FQuestions
An explainer argues that the problem is worth solving and that your approach is the right one. It is usually animated and sits early in the funnel. A demo shows the software actually doing the work, using real UI, for someone who is already convinced the problem exists. Most teams need both, and they are rarely the same film.
ENDNext step
Tell us what the product demo videos has to do and when you need it. You will get a scope, a price and a schedule in writing, usually within two working days.
