LOGJournal
Written for people about to spend money.
Real numbers, real trade-offs, and the answers we would give you on a call, including the ones that talk you out of hiring us.
- Journal
- General
Journal
What is an AI marketing agent, actually?
A plain definition of an AI marketing agent: how it differs from a chatbot and an agency, what it does well, and what it should never be trusted with.
7 min
General
Product demo video vs. explainer video: which one do you actually need?
The practical difference between a product demo video and an explainer video, which funnel stage each serves, and how to tell which one your team is missing.
7 min
Journal
How much does an explainer video cost in 2026?
Real explainer video costs in 2026, broken down by style, length and vendor type, with the line items that move the number and the ones that do not.
9 min
ENDBeyond reading
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