The treatment comes before the crew
We write a treatment and get it approved before a single booking. It costs a week and saves the far more expensive problem of discovering in the edit that the film has no argument.
S-03Brand Films
Brand video production with something to say
Brand films go wrong when nobody decided what the company actually believes. We start there, and the shoot gets easier.
- Typical runtime
- 90 seconds – 4 minutes
- Turnaround
- 5–9 weeks
- Starts at
- $9,000
- Revisions
- Fixed rounds per stage
Brand film · 21:9
Brand Films · Pending21:9
00:00:00:00AWhy this way
Crew cast per project, not per payroll
A documentary founder piece and a stylised commercial want different directors. Our bench means we cast the right one instead of assigning whoever is between jobs. That is the practical advantage of a partner network over a fixed in-house team.
One shoot, a season of assets
A brand shoot is the most expensive day in your content calendar. We plan the shot list to yield the hero film, a set of social cuts and stills, so the day pays for more than ninety seconds.
BWhat ships
Everything in the delivery folder.
Included as standard, not quoted as extras once the project is already underway.
- Creative direction
- A written treatment: the idea, the look, the structure, before anyone books a crew.
- Production
- Director, DP and crew cast for the piece. Locations, permits and scheduling handled.
- Interview direction
- Founders and customers directed properly, so the answers are usable in the edit.
- Post
- Edit, grade, sound mix, original or licensed score, titles and graphics.
- The cut suite
- A hero film plus social cutdowns and vertical crops from the same shoot.
- Stills
- Licensed frames and set photography for the site and press kit.
CStyles
Four ways we build it.
We recommend one on the first call and tell you what it costs against the alternatives.
Founder story
Why the company exists, told by the person who would know.
Manifesto
Short, written, performed. Carries a rebrand or a funding announcement.
Customer film
A case study with a real person in it. The most persuasive format in B2B.
Culture and recruiting
For hiring pages. Honest ones work; staged ones are transparent.
DFrom the portfolio
Brand Films we made
EHow it runs
The same six stages, every time
Six stages
Every stage ends in a written approval. No stage starts before the one before it closes.
- 01Day 1
Brief
A 45-minute call and a written brief back to you the same week. We ask what the video is competing against for attention, who has to approve it, and what happens if it works. If a video is the wrong fix, this is where we say so.
- 02Days 2–4
Cast
We assign the project from our partner bench: a director, an animator and an editor picked for this brief rather than whoever is free. You see who is on it and the work they have done before, not just a studio reel.
- 03Week 1–2
Script
Two drafts. Written against your sales calls and your positioning, not your feature list. Nothing goes to storyboard until the script is approved, because every problem is cheaper to fix here than anywhere downstream.
- 04Week 2–3
Board
Style frames and a timed storyboard. You approve the look and the beat structure before a single frame is animated or a crew is booked. This is the last cheap stage, and we use it properly.
- 05Week 3–5
Build
Production or animation, sound design, grade and mix. You see a rough cut at the halfway mark rather than a finished film at the end, so notes land while they are still inexpensive to act on.
- 06Week 5
Deliver
Master file, cutdowns, vertical crops, captions and source project files. Ownership transfers on delivery. The work, the assets and the licences are yours.
FQuestions
Brand Films, answered
A brand film is built to be remembered and is usually measured on brand lift, recall and how often it gets shared internally. An ad is built to be skipped past and is measured on cost per acquisition. They want different lengths, different openings and, honestly, different directors.
ENDNext step
Send a brief. Get a real number.
Tell us what the brand films has to do and when you need it. You will get a scope, a price and a schedule in writing, usually within two working days.