2025Field & Form

A founder film shot across two counties in a day and a half

Still frame — anamorphic, workshop interior, low sun through a doorway

Fifteen years of furniture-making, and a website that read like a catalogue. The film gave the brand a voice ahead of a wholesale push.

The problem

Fifteen years of making furniture by hand, and a website that read like a catalogue. Field & Form were about to pitch national retail buyers with nothing that communicated why any of it mattered, and the founder was reluctant to be on camera at all.

What we did

We wrote the treatment around the workshop rather than around him. The film opens on hands and timber and lets him narrate over it, which is a much easier ask than a piece to camera. Two locations, a day and a half, one director cast from the bench for documentary work. The shot list was planned to yield stills and social cuts from the same setups.