Volume is the strategy
One polished hero ad is a bet. Twelve variants against a live audience is a read. We are set up to ship in batches on a monthly cadence, which is a different production model from a single brand film and priced accordingly.
S-04Video Ads & UGC
Video ads and UGC built to be tested
Paid social does not reward the best single ad. It rewards the team that can put fifteen credible variants into the auction and read the results.
- Typical runtime
- 6–45 seconds
- Turnaround
- 2 weeks per batch
- Starts at
- $2,200 / month
- Revisions
- Fixed rounds per stage
Ad reel · 21:9
Video Ads & UGC · Pending21:9
00:00:00:00AWhy this way
The first two seconds are the whole brief
We build hook batteries: the same concept with a dozen openings. The opening is what the auction is actually testing. Everything after second three is a much smaller lever than most teams expect.
Honest about AI
Synthetic creator video is genuinely useful for testing hooks at volume and genuinely worse than a real creator at carrying a product story. We use it where it helps, label it where we use it, and will tell you when it will cost you more in trust than it saves in budget.
BWhat ships
Everything in the delivery folder.
Included as standard, not quoted as extras once the project is already underway.
- Hook batteries
- Six to twelve opening variants per concept, built to be tested against each other.
- Creator sourcing
- Casting, briefing, shipping and usage rights handled. You approve the shortlist.
- Editing
- Vertical-first cuts, burned captions, sound design, platform-safe title and legal placement.
- Variants
- Each winning concept re-cut across hook, proof and call to action.
- Platform delivery
- 9:16, 4:5 and 1:1, spec-checked against Meta, TikTok and YouTube requirements.
- Read-out
- A monthly note on what performed and what to make next, written with your buyer.
CStyles
Four ways we build it.
We recommend one on the first call and tell you what it costs against the alternatives.
Creator UGC
Real creators, filmed on a phone. Still the highest-converting format on Meta and TikTok.
Founder-led
Direct to camera, high trust, cheap to produce and easy to iterate.
Motion ads
Animated, for products where there is nothing physical to hold up.
AI-assisted UGC
Synthetic reads for volume testing. We label these and explain the trade-offs.
DFrom the portfolio
Video Ads & UGC we made
EHow it runs
The same six stages, every time
Six stages
Every stage ends in a written approval. No stage starts before the one before it closes.
- 01Day 1
Brief
A 45-minute call and a written brief back to you the same week. We ask what the video is competing against for attention, who has to approve it, and what happens if it works. If a video is the wrong fix, this is where we say so.
- 02Days 2–4
Cast
We assign the project from our partner bench: a director, an animator and an editor picked for this brief rather than whoever is free. You see who is on it and the work they have done before, not just a studio reel.
- 03Week 1–2
Script
Two drafts. Written against your sales calls and your positioning, not your feature list. Nothing goes to storyboard until the script is approved, because every problem is cheaper to fix here than anywhere downstream.
- 04Week 2–3
Board
Style frames and a timed storyboard. You approve the look and the beat structure before a single frame is animated or a crew is booked. This is the last cheap stage, and we use it properly.
- 05Week 3–5
Build
Production or animation, sound design, grade and mix. You see a rough cut at the halfway mark rather than a finished film at the end, so notes land while they are still inexpensive to act on.
- 06Week 5
Deliver
Master file, cutdowns, vertical crops, captions and source project files. Ownership transfers on delivery. The work, the assets and the licences are yours.
FQuestions
Video Ads & UGC, answered
Plan on eight to fifteen live variants per concept to get a usable read within a normal budget cycle. Fewer than that and you are reading noise. Our monthly batches are sized around this rather than around a fixed number of finished films.
ENDNext step
Send a brief. Get a real number.
Tell us what the video ads & ugc has to do and when you need it. You will get a scope, a price and a schedule in writing, usually within two working days.